Verilife and Allman Brothers Band collaborate on New Premium Line of Cannabis Products
Launching Memorial Day weekend, matter. brings the experience the band made famous to cannabis consumers
CHICAGO (May 27, 2022) – Known for their legendary live shows, the Allman Brothers Band created unique musical experiences for sellout crowds. Now the excitement that enthralled audiences for decades can be experienced through the launch of the Allman Brothers Band matter. products, coming exclusively to Verilife dispensaries. The line launches tomorrow in Illinois with Chocolate Chunk, an indica dominant strain available in 3.5g, capturing the essence of the Allman Brothers Band experience.
“The Allman Brothers Band pioneered the Southern rock sound that is synonymous with cannabis,” said Erika Salgado, Chief Marketing Officer of Verilife. “With this collaboration, our goal is to create cannabis products that capture the essence of the band.”
Inducted into the Rock & Roll Hall of Fame in 1995, the band continues to influence cannabis culture with events such as the annual Peach Music Festival.
“It has been the honor of my life to play in this band and it continues to be an honor to extend our brand in ways my bandmates could never have imagined,” said Jaimoe, founding member of the Allman Brothers Band. “This collaboration with Verilife is an opportunity to share the Allman Brothers Band experience with fans. We cannot wait to hear how people enjoy matter. and what it brings to their lives.”
Featuring Verilife’s highest-quality, premium products, the Allman Brothers Band matter. line is the latest addition to the company’s cannabis products made for the moments that matter. Launching with flower and pre-rolls, this new product line will eventually include edibles and vapes. Similar to the Allman Brothers Band’s music, matter. products are created to enhance life’s simple pleasures through relaxation, connection, healing and having fun.
Verilife is operated by PharmaCann Inc., one of the nation’s largest privately held, vertically integrated cannabis companies. The matter. launch will be available beginning Saturday, May 28, at all eight Illinois Verilife locations.
PharmaCann Inc. operates its dispensaries under the name Verilife. Verilife is committed to helping people feel better and live better by dispelling outdated perceptions associated with cannabis and encouraging a new appreciation of its many benefits. For more information, please visit www.verilife.com.
PharmaCann Inc. is one of the nation’s largest privately held, vertically integrated cannabis companies, providing safe, reliable, and high-quality cannabis products to people in both the medical and adult-use markets. PharmaCann includes Verilife and LivWell dispensaries and cultivation and processing operations with a footprint across eight states. For more information about PharmaCann, please visit www.pharmacann.com.
About the Allman Brothers Band
The Allman Brothers Band formed in 1969 and quickly became one of the most popular live bands in American rock music history, selling millions of records along the way. Recognized for their live improvisation and marathon performances, the group released the At Fillmore East album in 1971, and it’s still hailed as one of the best live albums ever. The group played its last live performance October 28, 2014, at New York’s Beacon Theatre. For more information, visit https://allmanbrothersband.com/.
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