Chicago Music Guide - Interview with Arsene

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INTERVIEW
An Interview with: Arsene
By: Dennis M. Kelly
May 2006

Artist Information

Instrumentation
Andrei Arsene - vocals, guitars
Marco Schaap: guitars, backing vocals
Jonathan Ketel - bass guitar, backing vocals
João Eliseo - drums, percussion
Jasper Wijnands - keyboards (LIVE)

Biography
Romanian born newcomer Andrei Arsene is quite impressive. I’m not a huge fan of male singer/songwriter music but Arsene’s talent is undeniable... [complete review under PRESS]
Mark Fisher @ 1340mag

Andrei Arsene was born in Romania in 1984, and has been obsessed with music (especially guitars) ever since he was a kid. “I even had a small plastic toy guitar to play with,” he recalls. “We were inseparable! One time when a local band was playing at some restaurant, I couldn’t control myself, grabbed the guitar, and stormed the stage and jammed along with them.” His family moved to the Netherlands in 1990, and it was around this time that he finally grew into the guitar skills that had been waiting within him. He also learned to play the piano and drums, joining a handful of different bands throughout high school in an effort to perfect his skills. He even admits to being expelled from school on more than one occasion for consistently skipping classes in favor of playing guitar.

In 2004, at the age of twenty, Andrei decided to pursue music more seriously, and he applied to the Conservatory of Rotterdam, where he is currently studying music production. He also decided it was time to do something with the material he had been accumulating over the years, and so he took a job in order to make money to transform his bedroom into a project studio, where he immediately started putting things down on tape.

Now, it is Andrei’s mission to get his music heard. He has dreams of touring in the United States, and has taken several steps toward making that happen, including working with various online and radio outlets to help generate some buzz. He has also released the stunning EP, Where We Started, and is getting ready to release his debut full-length album in September. Along the way, he has started generating interest from various record labels, and is keeping his fingers crossed.

“Basically, I just want to be able to, at some point, make a living out of what I do best,” says Andrei, “which is music. My ultimate goals would be getting my stuff on the shelves and doing a lot of shows. It doesn’t necessarily have to be a major record deal, although
I wouldn’t mind! But whether I’m releasing my music myself or through a big-shot label, as long as people are buying the record because they’re enjoying the music, I’m happy!”

For more information on Andrei Arsene, please visit www.arseneweb.com.

Straight out of the Netherlands, eh? How is it over there? Are there a lot of places for you to perform?
First of all, it’s cold, rainy and we don’t get to see the sun much (I originally hail from Romania, so I’m used to a lot of sun!). But still a fun country, overall. There are plenty of places to perform, but nowadays the Dutch live scene is more geared to Metal and Punk styles.

What is it about guitars that you love so much?
I don’t really have a rational answer to this one! Maybe those curves? But seriously, it just appealed to me so much ever since I was a kid. The sounds you can get out of it, the way you can put your soul in it… I’m not saying it’s better than any other instrument, it’s just different… you can do things on a guitar which are impossible on a piano and vice versa. And for me, it’s the ultimate songwriting tool as well. I love to dream away in my backyard (on the precious little sun moments here in the Netherlands) or on the sofa with a couple of drinks and an acoustic guitar.

How long did it take you to learn the guitar, piano and drums?
The guitar – I’m still learning. I picked it up when I was 12 years old – so exactly 10 years ago. Although I like the way I play, I know that there’s a world out there that I don’t do. Which is okay for me, I don’t need to be a virtuoso. But I still need to improve my scales. And chord voicings, I’m learning that now. Every now and then I pick up a guitar mag and always find new stuff to learn, which is great, but most of the time I give up because I don’t have the time anymore.
It’s really a good thing to surround yourself with good musicians. They’re the best teachers, just by watching them and playing with them you can discover whole new worlds.
As for the drums and piano, I don’t really consider myself a drummer or pianist. It didn’t take me long to get the basics of both instruments. Maybe six months or so before I was confident enough to go on stage playing those instruments. The key is listening really. That’s how I learned everything. I have had some piano lessons when I was a kid, while I don’t remember much of it I think something must’ve stuck because I didn’t experience picking up the piano as hard. Listening and playing, that’s all I did. Also with the guitar, and drums. For guitar, I listened a lot to Mark Knopfler, Chet Atkins. Santana as well. Later I discovered guys like Wes Montgomery, George Benson. For drums, it was Phil Collins all the way. And for piano, I don’t know – a bit of everything really! I’m now taking actual piano lessons again, at the Conservatory.
But if I could give any advice to your readers who are learning an instrument right now or are planning to – just listen. Be like the little kid that hears a nice rhythm or a nice melody and just wants to copy that. He doesn’t think about it, in what key or time signature it is. He doesn’t count the 1234. He just thinks it’s a swell tune, it makes him happy and he wants to play it! It’s gotten to his heart, not his head (yet!). Listen to people you admire, people who put soul in their playing. Try to understand that, try to capture that. If you learn to listen like a little kid again, you’ve already done 75% of the work. Oh, and practice, anywhere, anytime!

Were/are your parents also musically inclined?
My mother actually played the piano and my dad is known to have had some lessons on the accordion (but he went fishing instead). My uncle is an accomplished organist. And he built electric guitars (and played them as well…).

Do you have brothers or sisters?
I have a kid brother, named Chris. He says he’s gonna be a doctor, but I know he’s gonna be a rockstar. He just has it in him.

When did you put your band together?
Just in time! Right before “Where We Started”, the title song of our album, was to be played on some U.S. radio stations, so must’ve been early March 2005.

How long did it take you to find them?
Not very long at all! I already knew the bassist and the guitarist. I’ve been in other bands with both of them. I actually went to school with Marco, the guitarist. Jonathan, the bassist, told me he knew a guy who knew how to handle a drumkit. I called him up, he was interested, we met up, he turned out to be a great guy… so it was perfect. Finding a band for me was in fact very easy. They’re great musicians and great friends!

Does the rest of the band also share in the responsibilities of the band (i.e. booking, promoting, etc)?
We all do our part when it comes to promotion… Jonathan, the bassist, he pretty much does the business side of things. I share booking duties with him as well. I do most of the U.S. promotion (and all the fun stuff of course, like interviews!). But I do discuss everything with the band before doing something. Well, I try to, really. Most of the time.

What is the most challenging aspect to the music industry that you've experienced so far?
There’s a lot going on in the industry today. It’s easier than ever to record your music and ‘put it out’, with companies such as CdBaby focusing on independently released CDs, and a wealth of promotional services and other things to choose from. Websites like Sonicbids.com make it possible for an independent artist to really get his or her music out there. With that in mind, I think the biggest challenge that not only I, but all indie artists have to face, is standing out from the crowd. With today’s possibilities, every man, woman and his dog can be an artist, a producer or whatever. What I’ve found is, that it takes more than good songs to get somewhere. You’ve got to have a story. There’s gotta be something that makes people coming back to your website that makes people who are important in the biz want to do the Google on you.

How many songs do you have written so far?
I would say around 20-30 finished songs. That is, if you don’t count the songs that are now somewhere in the trash can. Then, I would probably need a bookmaker.

What types of lyrics do you tend to write? More personal, stories or anything that comes to mind?
Pretty much anything that comes to mind I guess. It could also be stories other people tell me. Or stuff I read. The other day I got this idea for a song when I was walking past a restaurant. On the outer side of the restaurant’s window was written: “If you can read this, you’re standing on the wrong side of the glass”. Then I thought of this idea that a lot of people, in life, actually stand on the wrong side of the glass. So I’m working on a song with that theme. To give you an extreme example: I woke up once in the middle of the night, with a finished song in my head. I mean, music, lyrics, everything, even ideas for the arrangement. It was a beautiful song, but that was just once – never happened again.

What is your live show like?
Well, to start with a cliché, it depends, really. It depends on the type of venue, who’s coming, and so on. I’ve always felt that as an artist, your job is to be able to offer people something. Tell them a story, make them laugh, cry, think. Make them happy. Give them whatever they need. Of course, that’s a bit of a utopia – you can’t please all the people at the same time. So whatever show we are doing, we always try to be as honest as possible. I want people to think, “hey, that guy is just like me, he sings about stuff I have to deal with as well.” That kind of recognition is important. You don’t go and sing about how you’re unhappy that your guitar won’t stay in tune. Not all people can relate to that.
To give an example – yesterday we had to play at a really small venue. We’re used to playing electric sets, but now all of a sudden the venue manager tells us he’d much rather want us to go unplugged (that’s what the audience preferred, anyway). So we just did. You’re not going to connect to the audience if you say, “no, we won’t do that,” and leave, in an attempt to defend your ‘artistic integrity’ or whatever. You wanna be an entertainer – so be one.

How did you do at Emergenza?
Well, this is a nice question, considering my answer to the last one! To be very honest – not extremely well! Although we did very well in the first rounds, we were eliminated in the semi finals. We simply did not connect to the audience. It wasn’t a bad show at all, we played pretty well - we even had a keyboard player and two trombonists for the occasion. But we weren’t able to connect. I must add, in our defence, that connecting to that particular audience wasn’t as easy as it might seem – remember when I said Holland’s live scene mainly focuses on Metal-stuff? Well, most of the other bands were playing some form of metal. Considering Emergenza is all about getting as many fans as you can to your gigs, we were placed in a situation where 80% of the audience preferred the (extremely) hard side of rock. Picture this: the band before us ends with a song called “suicide”, and we open with ‘In your world’, a folk/country pop kind of tune. They were shocked, to say the least.
We did get more votes than we actually expected, but it just wasn’t enough to go through to the final. Good thing: we did get to play in one of Holland’s bigger venues (P60)!

Have you gotten your music played within the states yet and if so, how has it been received?
Yes it has been played on several radio stations (AC/CHR). At one point I got quite a lot of spins, and some requests as well, so it has been received pretty well. Only thing I didn’t think of was that radio promotion is not very cheap. I soon ran out of money and couldn’t pay the promoter any longer. I did get one of my songs on a compilation disc, issued by Innovation Entertainment. That’s gonna get some airplay as well, so I’m happy that worked out well, as I don’t have to pay a single penny for that!

How far along are you with the recording of your full length album?
It’s already done – November 2005! But I already have some new tracks ready – for a second album I guess. I will put them on my website real soon.

How many tracks are going to be on it?
There are nine tracks on it. Nine seemed like a nice number. Not too long, not too short.

Will it be distributed to the states as well?
Of course! Via CdBaby.com, Towerrecords.com and of course my own website. It is actually made for that purpose – to be distributed in the States. I feel there is a bigger market for our music over the pond than here in Holland right now.

What do you have planned after your concert in June?
Apart from getting more gigs and promoting my music like a maniac, I have some plans to co-write and co-produce some material with a friend of mine. He works at one of the best-known studios in the Netherlands, and we’re going to shop those songs to some Dutch artists.
The June concert is not the last one, by the way. There will be many others – and there is even a small chance of coming to the states this summer – but we still have to set the exact dates. It will appear on my website, of course.

Anything else you'd like to share with our readers today?
Yeah, I hope you enjoyed reading this interview – if you have any comments or thoughts to share, please don’t hesitate to contact me! I really hope to come to the States soon, but until then, have fun with music and take care!

Well, we look forward to hearing more of your music and one day seeing you here in the states.
Thanks, keep an eye on my website for more on that…

Thank you very much for your time!
My pleasure!

Contact Andrei Arsene:

info@arseneweb.com

Website
http://www.arseneweb.com

Discography

2005 - Where We Started

 


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