Monday, March 16, 2009

 
FOR IMMEDIATE RELEASE:

MARTINA McBRIDE SET TO SHINE MARCH 24th

Multi-Platinum McBride Releases 10th Studio Album on RCA Records

February 11, 2009 (Nashville, TN) -- Since day one, Martina McBride has carved out her niche as a woman people can relate to. Women see themselves in her and many find inspiration in her songs. Powerful. Strong. Positive. Many might use those words to describe the four-time CMA Female Vocalist and multi-platinum-selling artist. These descriptions are also used to define the word Shine – fittingly, the name of McBride’s tenth studio album, set for release March 24th on RCA Records.

“I’m so excited about this music and this time in my life,” says McBride. “Creatively I have a renewed energy and I feel like this album reflects that.”

Rewinding to a year ago, McBride was in the middle of her major headlining arena and amphitheatre tour, an endeavor that would take her coast-to-coast in support of her self-produced CD Waking Up Laughing (the record that gave way to mega-hit “Anyway” and Grammy-nominated “For These Times.”) For some, this might not be the time to take on a new creative pursuit – but for McBride there couldn’t have been a better time.

In order to dig deep into that creativity, she teamed up with chart-topping producer and virtuoso guitarist, Dann Huff. Admittedly, she struggled to find inspiration on some of her latest releases, but co-producing with someone new forced McBride out of her comfort zone and re-lit the fire within.

“I wanted to move forward, production-wise, which isn’t always easy. I think it was time to find somebody with a different, fresh perspective on my music,” explains McBride. “I felt like I needed someone to help me do things a bit differently, and I instinctively felt Dann was right for the job.”

Ten months later, she is releasing an album not categorized necessarily as a departure, but certainly something fresh and innovative.

The guitar influence from Huff can be heard throughout and lyrically the songs provide messages that are pure Martina – but said in a different way. Known for her uncanny ability to pick memorable songs, McBride selected from some of the best songwriters in Nashville like Tom Shapiro, Darrell Scott, Neil Thrasher, the Warren Brothers and Hillary Lindsey.

The first single off the record, “Ride” is a dynamic and upbeat showcase of McBride’s signature no-holds-barred vocals that relays a carpe-diem message: Shine while you have the chance to shine. It along with “Sunny Side Up” (written by McBride and the Warren Bros.) and “I Just Call You Mine” all include a lyric or line with reference to Shine – making it ideal for the album title.

And as the album title suggests, McBride’s optimism beams through when discussing this project as a whole: “This album feels to me like when I was making Evolution or Emotion. That was such a creative time for me with this crazy energy and creativity. I felt so passionate about those records and I feel the same way about Shine.”

“What’s exciting to me is that I still feel like my career is growing,” says an enthusiastic Martina. “There are still people discovering my music and I think that is a great place to be.”

McBride’s powerhouse vocals have earned her more than 18 million in album sales, garnered 22 Top 10 singles, six of which ranked number one, and awarded her a mantle of honors, including a record tying four CMA Female Vocalist of the Year trophies. The Kansas native’s fiery, passionate vocals have created such signature hits as “Independence Day,” “Wild Angels,” “A Broken Wing,” “Blessed” and “This One’s for the Girls.” These songs along with hits such as “Concrete Angel,” “Love’s The Only House,” “God’s Will” and “Anyway” have become not only memorable musical statements but resounding social commentaries as well.

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